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Stories in a Box

Project type

Identity, Packaging, Social

Stories in a Box is a cloud kitchen that brings to life dishes rooted in Telugu households, served with a touch of nostalgia.

The identity draws inspiration from the idea of home-cooked meals, using the form of a traditional Indian tiffin carrier as the central logo mark. It's a symbol that evokes warmth, familiarity, and emotional connection making it the perfect fit for a brand built around memory and flavour.

The tiffin concept extends into the packaging system as well, giving the brand a distinct presence. The maroon and beige color palette reinforces a sense of comfort and rootedness, while keeping the visual language approachable and inviting.

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