Samsara is India’s first dedicated engagement ring brand. The identity takes cues from the brand name Samsara, meaning the cycle of life. This concept is brought to life through a circular symbol crafted from diamond facets, echoing both the eternal nature of love and the form of a ring.

To visually differentiate the brand in a category saturated with black and blue, we developed a distinctive color palette led by deep green and champagne gold. The green later coined as Samsara Green was selected for its rich contrast, making it an ideal backdrop to highlight the brilliance of diamonds.