MURTI Labs is an interdisciplinary research centre at GITAM University, Bengaluru, where innovation spans across 13 domains including autonomous vehicles, drone technology, and biomedical research.

The branding was built around the idea of “The Unending Quest” a visual metaphor brought to life through a single continuous line that flows across the space. This evolving line shifts form to reflect different ideas, tools, and disciplines, reinforcing the lab’s spirit of constant exploration and discovery.

Executed within a four-week timeline, the project transformed the lab environment into a dynamic, motivating space that celebrates curiosity and cross-disciplinary collaboration.