The brief for the GITAM convocation was to create a vibrant and celebratory visual language while staying within the brand's maroon color palette.

I developed a bold, color-blocked design system using dynamic icons and graphic elements that reflected the energy of the university and its students. To make the experience more personal and relatable, we included local references like canteen samosas and popular campus slang within the visuals and tone of voice.

The design was well received by the student community and extended across multiple platforms, including an interactive Instagram filter to amplify engagement on social media.