Rocket is a recruitment marketplace that connects employers and job seekers across roles and experience levels.
The identity uses a typographic tweak, transforming the “C” and “K” into a rocket trail that subtly conveys upward movement and momentum. It represents the direction a user’s life can take with the right opportunity, reinforcing Rocket as the launchpad your career needs.
The color palette combines blue for trust and reliability with orange for energy and ambition, creating a modern and vibrant brand expression.