This was one of my first identity projects as a junior designer, and it remains close to me. The brief was to create a brand identity for a seed company focused on helping farmers improve crop yield through innovation.

The idea was sparked by a simple but powerful image: a farmer joyfully holding a bundle of harvested paddy. I brought this visual into the logo by shaping the “A” in Delta to resemble both a delta symbol and a hand holding grain symbolising care, growth, and promise.
I also worked on the packaging system and website UI to give the brand a clean, cohesive, and refreshed presence across all touchpoints.