As part of the launch campaign for the first Cinépolis theatre in the Middle East (Bahrain), the idea was to portray the theatre's offerings through a surreal, immersive visual world.

The campaign brought to life key experiences such as 4D E-Motion (motion-enabled seating and sensory effects), MACROXE (a screen three times the standard size), and the Junior Theatre, designed with interactive play zones for children.

The visual storytelling was crafted to feel larger-than-life pulling viewers into the magic of cinema while anchoring each concept in a real feature of the theatre.