Lupin’s Spirit of Lupin Award celebrates employees who embody the company’s core values: Respect and Care, Integrity, Teamwork, Customer Focus, Entrepreneurial Spirit, and Passion for Excellence.

The campaign draws inspiration from global changemakers like Mahatma Gandhi, Mother Teresa, and Albert Einstein, reinforcing the message that these values lead to meaningful impact. It was designed to inspire pride, encourage nominations, and elevate the recognition of value-driven contributions across the organisation.

Visually, the campaign breaks away from Lupin’s regular green palette, opting for a gold and black scheme to create a bold, aspirational tone that stands out and feels premium.